Wednesday, July 13, 2011

News International - old media faces new media

As of today - July 13, 2011- News International is seeing its global business footprint unravel. Forget News of the World (it's folded anyway) and The Sun and The Financial Times, all London-based News International vehicles owned by Rupert Murdoch.

Perhaps the real news comes from Australia where John Hartigan, Chief Executive of News Limited, the Australian parent (?) of News International issued a statement that included the following:
"I have absolutely no reason to suspect any wrongdoing at News Limited. However, I believe it is essential that we can all have absolute confidence that ethical work practices are a fundamental requirement of employment at News Limited."

Hartigan shows the disadvantages of not having studied semiotics: the study of the meaning of language connotations. A denial like this is as good as an admission. Or as Shakespeare wrote in Hamlet:  "...protest too much..." suggesting that in the popular vocabulary the protest is an admission that something is in fact wrong.
Opponents of News Corporation/Limited/International and its multitudinous offspring are appearing more confident than ever to hit the injured, thrashing animal. Hartigan has not followed Winston Churchill's admission to never surrender, then not followed American business ethics to never admit wrong doing or the old saw, " say nothing do nothing."  

David K. Johnson has reported and then it was re-reported on National Public Radio on (July 13, an agenda setting strategy) that "News" paid no taxation but made money from tax breaks and gains from various financial transactions based in non-tax havens. News was paid almost $5billion in tax refunds, through tax haven subsidiaries, according to the report.

And "News" has withdrawn it bid to takeover BSkyB in the UK. 

Remember where this started - hacking new media cell phones! 

The unregulated use of digital media of which BSkyB is a part as a satellite provider, has relevance to proletarianization. In fact, proletarianization is at the core of this story. If total immersion in unregulated media excess is advocated - and Rupert Murdoch and his cohort have advocated self-regulation, a trope for no regulation - the result is what they now see: a collision with established values of decency, civility and respect for bourgeois sensibilities.